As I get older I become more and more obsessed with the names of things.
The names of things matter.
It's not just a bird; it's an Indigo Bunting.
It's not a flower; it's a Purple Loosestrife.
A. Name. In. Capital. Letters.
A name conveys something important, essential and meaningful.
A name means "I apprehend you" in a way that's internalized and much, much more powerful.