articles & whitepapers
Articles and whitepapers are a chance for you to share your knowledge and network with a broader community of clients and peers. Ideally they are not self-serving and more than "item and price." Ideally broader issues related to your industry, business challenges or trends, motivated by raising the bar on understanding.
Articles and whitepapers are a reinterpretation of that old adage: Giving is as good as getting.
Will You Take the Red Pill? Or the Blue Pill?
Link to article here.