sales materials

Sales and marketing can essentially be boiled down to a single concept: fit. To evaluate fit, it can be helpful to educate and share value stories. The more informed a prospect, the more qualified to make a decision. Education helps answer the question of what, how or why. Case studies share the stories of successful outcomes. 

I conceived, developed and wrote copy for sales materials, working with graphic designers and client marketing managers. 


value stories

case studies